Websites, Autoresponders Voice Systems Can Build a
Nonprofit Membership List

Automated Membership Building Overview

This process is developed to address the normal membership building process.

Recommended IOVC Office Process

Description

This process is a high level process of what could occur to get to the benefits of the proposed process above.

1. Create/Participate in an Event 
   
   • Event means
     • email,
     • website,
     • mailing campaign,
     • voice mail,
     • phone campaign,
     • in-person campaign
2. Gather Membership Information

2. •  Email

• Potential member can send email to an organizational email address or
• You can send an email to organizational email address with their email address

2. • WebSite

• Potential members are on your website and they enter their information
• You can go and enter the Potential member’s information
• or
• When the Potential member is on the Web - The Potential member clicks to Talk - Your Website dials Membership Chair if you want.

2. • Telephone

• While talking to Potential member, ask them to log on and send an email
• Or
• You go to web and enter information

2. • Mailer/Postcard/Newspaper Ad/ Membership Form

• On all offline, paper literature place a a link that leads directly to sign up form.
• Potential member is directed to enter their information to get additional information.

2. • Voice Recorded Message

• Record a welcome message that supplies some organizational information.
• At the end ask Potential member to hit button number X

2. • In Person Contact

• If you encounter someone and have recorded their information on paper or
• You think of someone and or an official who should become aware of your organizations cause or
• During an event in town, scrap the sign-up sheet,

Have your laptop or palm pilot and enter their data into the form

3. Automated Delivery of Membership Information

• Connected to this link / form is a letter written by the Membership Committee
• This information, brochure/ sign up form is automatically delivered to potential member within seconds automatically!
• Information is there before they even get home in the in person situation

1. Membership Database

• The name and e-mail address of each subscriber is automatically added to our SOHPS database
• You can enter their name in the form on a website, saving you endless hours of data entry!

2. Follow and Ensuring they remember

• Personalized follow up reminder letters are automatically sent to each of our potential folks
• This can be done at regular, predetermined intervals
• Regardless of whether they join or just want to stay and be informed.
• We build rapport with them on a regular basis

Benefits

1. Automated Membership Events
2. Unattended Request for Information
3. Automated information Delivery
4. Automated Database Building
5. Automated Follow Up - process converts potential members without intervention from you/us!
6. Automated Sign-Up Automated Money Collection

We spend more time doing memberships activities not writing letters and stamping envelopes

Save time, reduce stress, build membership base, and make more money!

Tools

• Website Tools
• Email Autoresponder
• Web Call for website Capability
• Automated Web Payment process
• Membership Information

Next:

A Step by Step Guide to Developing this Process

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